When you build a website it needs promotion and publicity or else the website is of no use as it will generate no web traffic. Search engine optimization is a process to promote your website and make it visible on search engine result pages. Users around the world generally only visit websites which are listed on the first search engine result page because they trust the search engine to provide them with good information. The higher the rank of the website is on the search engine result page the more traffic your website will generate and become more popular.
Change In SEO Trends
Search engine optimization needs the proper keyword because it is with the help of the keyword that the search engine is able to lure web crawlers or spiders and show your website on the search engine result page. Alta Vista was the first search engine that world saw and search engine optimization was very easy at that time. Webmasters only had to assign a keyword and submit their website and web traffic was automatically generated. Crawlers were assigned to visit the website and store it on the search engine’s server and once it was complete the search engine would show the website on the search engine result page.
Introduction Of The Term SEO
In the year 1997 an industry analyst Danny Sullivan suggested the term Search Engine Optimization (SEO) and John Audette was the first person to use this term in August 1997 in his Multimedia Marketing Group. Later on website owners became aware of the importance of search engine optimization and how it would benefit their website to generate more web traffic and gain popularity. Nowadays without SEO no website can dream of getting a higher rank as search engine optimization has become the focal point of internet marketing.