Google Sandbox: A Nightmare for Online Business
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Google Sandbox: A Nightmare for Online Business

October 16, 2015

Business is always tough and even if you know all the tricks of the trade there are always some inevitable circumstances that you come across which harm your progress as a startup organization. The worst part is that mostly businesses get so bound by these problems that they end up wasting time due to frustration however, there are always some things that can be done to make good decisions at such times of hardship.

In the online world, inevitably every new website or new entrant to the internet has to face the curse of the Google sandbox. It is as the title suggests the nightmare for any new online business but in the following paragraphs we are going to show you how you can improve this situation and make the best use of it.

What is the Google Sandbox?

The Google sandbox is the state in which a website is admitted into the search engine’s database but fails to get listed in the search engine results pages (SERPs) due to which there is lot of concern for the business owners. However, the Google sandbox is an inevitability but there are certain things that you can do to make sure that you do not waste the time your site is taking in the sandbox. (Please note: the time taken in Sandbox can be as short as several weeks or may be longer than half an year).

How to make the most of this Situation?

The time a site takes to get listed into the SERPs is long but is this truly a time to despair, we think not. Normally, people take their time to get the website’s built; they take endless hours to make their website perfect before launch. This means getting the right development on the website, loading it with content, optimizing it for the keywords and obviously a beautiful design but then once a domain and hosting package is purchased the site-owners find it difficult to absorb the fact that there site is in the Google sandbox.

A word of advice

The simple advice here is that instead of doing so much initially, people should opt for the other way round. You should start off with a basic design with a couple of pages and then publish the website after purchasing a domain name and hosting package. Then, after some time Google will trace your website and get it into its database however, it will first admit it into its Google sandbox and monitor the website. This is the opportunity, show Google how good your website can actually become.

Start adding quality content, improve on your design and get inbound links to get attention of the Search engines. This way you cannot waste time and spend quality time on the SEO of your website too which will definitely result in getting you listed among the top ranking pages. Patience is the key when in the Google sandbox but this does not mean that your site will never be able to get out of it; just focus on the basics, keep improving your site and the results will automatically show how good the after-effects of your efforts have been.

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