How does Google Panda affect modern Search Engine Optimization?
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How does Google Panda affect modern Search Engine Optimization?

October 24, 2015

Google is the internet giant and its search engine is the one that is used the most by users all around the globe. According to one estimate, Google receives more than a billion searches every day returning their results successfully due to its powerful infrastructure and trust of consumers to get the right results. Other search engines in the list are still unable to compete and Google maintains its position as the leader of the internet enjoying 80% of total searches that are made online.

The might of Google

Once you have Google’s background in consideration you are bound to understand its importance as the possible hub of internet where all queries of businesses, consumers and nearly everyone are answered. This makes it a significant place if you want to get successful in an online business however, Google also understands that its place as the internet giant is not free from threats and it focuses itself in continuously improving on its search engines algorithms to provide users with exactly what they require. This is where the Google Panda comes into play.

Misusing Google’s Algorithms

Before the Google Panda update, website developers and SEO strategists had developed techniques that were in violation of Google’s guidelines however, those techniques resulted their websites getting ranked on top. These websites had started to rank higher in the SERPs and this was displeasing to the average user who would not find what he was looking for. This was done by employing quite a few unethical practices such as keyword stuffing, spam link building, submitting websites to directories etc.

Google Panda In Action

Google aimed to get rid of these websites which were plaguing search results and were deteriorating the search experience of end users. So in 2011, Google launched the Google Panda which would punish, penalize and ban websites from its SERPs in order to teach them a lesson for good. Many spammers, dupers and misusers of Google paid a tough price; many websites faced severe decline in their web rankings others got even worse their website was banned altogether while some noticed that their website was not listed in the SERPs.

The possible end of Unethical SEO

All this happened overnight and gave a strict warning to all those spammers or SEO strategists who had begun misusing Google for a long time. The era of unethically moving up the ranking is over as Google started ranking sites based on the content value that they contain and not factors like keyword density etc. The Google Panda put everything on the back burner and declared that all the ranking factors will revolve around the originality and length of the content that is being produced by websites.

Modern SEO Experts have to employ all whitehat techniques, especially after the Google Panda, in order to rank higher in the SERPs. Slow but genuine link building, creation of excellent quality content and a website design that can easily be navigated through are the needs of the consumers and that is what Google puts first in its priority lists. Like it or not, Google’s way is the highway to success.

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