SEO and Black Head Techniques
As far as the SEO beginners are concerned black hat techniques refer to practices that are used to get higher rankings in an unethical way. These techniques are strictly technical, which Google does not allow and if a site is caught using these methods, it is penalized for sure. Black hat SEO normally concentrates only on search engines and not so much a human audience.
Examples of Black head techniques
Some examples of Black hat techniques are keyword stuffing, doorway pages, texts or changing the webpage after it has been ranked by search engine.
Reporting Black hat techniques
There are two main reasons why you must report about black hat SEO. May be your website has been affected by a malicious or negative SEO campaign of spammed links, or that you see a spammed web results on a competitive keyword your website is ranking on.
Though there may be some short term success through increased traffic to your site, that success may be short-lived. With millions of users searching on Google per day one cannot afford to be de-indexed.
Some of the major Black Hat techniques to be avoided
1. Unrelated Keywords
One should not add irrelevant keywords to the copy for extra page hits.
In fact one should keep the content focused on a specific topic so users find what they are searching for.
2. Keyword Stacking and Keyword Stuffing
We should not repeat keywords to the extent that it reads like gibberish in a sentence or image alt text.
Instead we should write sentences that make sense and have a reasonable keyword density.
3. Tiny Text, Hidden Text, and Hidden Links
We should not put text which is not legible at the bottom of the page and make the text the same colour as the background.
On the contrary we should write content that is intended to be read, contrast the text with the background colour, and make links obvious.
We should not take search engines with one set of content and site visitors with another, tricking visitors from search engines into experiencing a page of substantially different content.
In fact we should be honest and create web pages that visitors want and expect to see based on the description on the search engine results page (SERP).
5. Doorway Pages
We should not stuff pages with keyword phrases with the primary goal of achieving a high ranking and then automatically redirect visitors to a separate page.
We should create landing pages and information pages for humans that are rich in content
6. Page Swapping
We should not get a Web page indexed and ranked and then change the page entirely.
But we should update web pages regularly while keeping the overall topics of the pages intact.
7. Duplicate Content
We should never copy a substantial amount of content from another website, with or without permission.
But we should quote in small chunks, cite sources, and write original content.
8. Spam Blogs
We should not blog using software that generates garbled text with keyword phrases for the sole purpose of getting traffic to click on ads
Thus we see that Black Hat techniques can be avoided if extra care is taken.