Use Excellent Content
There is practically not anything that is more important for your site to be optimized for the search engines, like google, than a well written content . The only aim of the search engine is to provide what it takes for granted as reliable and most apposite site for the present search to the users at the other end.
Use semantic markup and separate content
The search engines understand the content of the webpage very well if it semantically structured It is very good for you. Making of proper heading with proper elements surely is very necessary since it is one of the important white hat seo techniques for google ranking, and gets more importance from the search engines.
Provide page with titles and meta data
It is essential to provide the web pages with suitable titles as well as meta data for google ranking. The titles, however, bear weight to a great extent and it is obvious in semantic direction. The title hints the content of the site. So, be sure to use the title as the proper vehicle of the content for your website.
Do extensive keyword research and use keyword effectively
First, develop your site with your own Keywords and Key phrases. Then researches with them if the visitors might find your site with these words and phrases. Try not only with single word, but also with long tail phrases.
Quality Inbound Links
Getting inbound links to the website can be the great way to google ranking. But, keeping in mind the white hat seo, you should be alert differentiating from the good and bad links. Always go for with the good links that come from other website pages.