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WHITE HAT SEO: SAFE APPROACH TOWARDS SEARCH ENGINE OPTIMIZATION

January 15, 2015

Content is King” as they say. And SEO will never argue with that statement as well. Content may still well be king even up until now but what is a King without the queen and their resources? There are so many factors that a Google spider verifies such as mega tags, image alt text, back links and what not are just as important.

Basically Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a webpage in a search engine’s natural result after a search is performed. White Hat SEO is the only way to do it safely. This is the ‘honest’ approach for optimizing a website and the general principle is to try and be liked by the search engines. It follows all of the terms of agreement of social media. It employs good, clean as well as Google approved strategies in order to gain higher page rank and get better search engine visibility. Compared to its counterpart, which is Black Hat SEO, you must employ White Hat SEO tactics because it ensures the reputation of your brand in the web. So, if you are aware of your online reputation and brand then you must choose a white hat method.

The main focus of White Hat SEO is on content, basically on how user friendly and informative your content is. If visitors who checked your site, find your content unique, interesting and useful, then they will probably buzz about it in social networks like Twitter, Facebook etc. as a result traffic to your website automatically get increased. The basic idea of White Hat SEO is just to create enough “buzz” about the website to get the momentum rolling after which normal users will begin creating further links.  If your website is not popular enough then, SEO need to be carried out on a regular basis to maintain an impression that is popular.

One must follow these White Hat SEO techniques-

  • Use Social Media to build awareness :

Create a good social media strategy before your site goes live and implement it from day one. A viral ad would ensure your brands name on everyone lips.

  • Give your site a good content:

Make sure that every single page on your site have meaning full content. Each page should contain some relevant keywords which you are targeting to rank and a friendly layout.

  • Implementation of a strong Content Marketing plan:

Its one of the oldest technique but nowadays it changed a lot. Reason is Google keeps amending the rules regarding the content, so you will need to focus on creating useful, informative content. You could also create infographics and videos that will pique the interest of more than a few bloggers you approach.

To be honest it will take time- a lot of time (minimum contract of like 6 months or so). That’s how long it takes for you to just see the result of the White Hat SEO technique. Quality White Hat SEO, even for a small website with few pages, can require a four figure budget because it is extremely time consuming and to be done but humans. But still it is affordable as compared to Black Hat SEO method.

If you are trying to build your brand or company online, then the White hat SEO method is what you want. Because it’s an honest and legal method and it will definitely help your company to grow up fast and rule the new online marketing world.

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